Facebook Ads – one “tweak” that DOUBLED my profits…

Here’s something you should know.

When you’re using any self service platform to buy ads
(Google, Facebook etc) they almost always leave the
“default” settings to include bits that you don’t want or
need.

In other words, they have things automatically switched
on in your ads that are costing you money… but most of
us are waaaaaay too lazy to go in and figure this out by

tweaking the settings.

Here’s an example.

 

I use “promoted posts’ on Facebook to fill up my webinars.

And when you create one of these ads Facebook will
AUTOMATICALLY default your ad so that it’s

displayed on MOBILE devices as well as on desktops.

Here’s where it gets interesting.

 

I don’t want this all lumped together in one ad so I
MANUALLY break it into two – one ad to be shown on
desktops and one to be shown on mobiles.

 

And what I quickly found is that the ads being served

on mobile got sky high CTRs… but tiny conversions!!

Interesting, and very important to know, don’t you think?

This kinda makes sense – who the heck opts into a
webinar on a mobile anyway?!

So simply by tweaking my ads so they were only shown
to those surfing Facebook on a DESKTOP I reduced my ad
spend by 50% and DOUBLED my ROI.

BOOM.

 

Now at some point I’ll put together a custom campaign for 
those on mobile but that’s a story for another day!!

Anyway, this is just one of the cool things I’ve figured
out while spending a heck of a LOT on ads over the last
few months.

 

I’ll be revealing more on tomorrow’s webinar – here’s the
link so you can sign up now: