The only marketing left… (1 of 2)

Most online businesses ignored this advice…until Google’s algorithm updates forced everyone to reevaluate their ranking strategies.

Seth Godin has said it for years: “Content marketing is the only marketing left.”

People expect quality content when searching online, and businesses need to provide it if they want long-term buyer traffic…

After numerous Google algo updates – and the resulting slaps – online businesses are starting wake up to the fact Google follows users…and users only respond to GOOD CONTENT!

The problem is that creating good, quality content is extremely labor-intensive and time-consuming…

But in less than 24 hours a new automated content curation software will be released that will give you a way to source and create quality content that drives long-term traffic, social shares and massive love from Google… for the professional web entrepreneur (more on this tomorrow).

Check out my mail tomorrow for my own methods of enhancing your results with this software…

The #1 Rule For SEO Today…

It’s all about USER-ENGAGEMENT…and because Google is user-focused, user-engagement is a powerful ranking factor…

The problem is that good content alone is not enough to get you powerful user engagement. You need to find a way to make your content both useful AND engaging…

Here are a few quick tips for getting your audience to engage with your content:

• Create/Curate content with your audience in mind (it needs to be content your users will find valuable…)

• Follow trends (this is how big media and authority sites create engaging content, because they know people are searching for certain trending keywords…)

• Have a solid content promotion strategy in place (keep your content circulating on social networks and set up a way to stagger your content promotion…)

• Use link bait to get QUALITY links (yes, backlinks are still important, but manually built backlinks have extremely low value – it’s the quality rather than the quantity that matters now)

• Have a system in place (creating and promoting quality content is labor intensive, so make sure you take a systematic approach, either creating or promoting content everyday…)

The tips I’ve given you here are solid advice on providing great content to your audience. But I’ve got a couple of little-known methods you can use to tweak your content for powerfully engaging your visitors and getting traffic! (including a way to create viral content…)

Look out for my mail tomorrow and I’ll share with you my own methods of creating powerful user engagement.

Thanks,

Chris

P.S.– There’s no way around it – tricks and tactics are a short term solution (and likely to get you slapped), and Google actively devalues sites with low quality content and backlinks…

Like it or not, content marketing is the future of doing business online. Google has made a huge effort in the past two years to devalue junk content and reward those who play the game.

It ultimately boils down to providing value for our customers, and creating massive engagement…

Check in with me tomorrow where we’ll get that sorted…